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The Orlando Economic Development Commission is behind a regional branding initiative to change the perceptions of potential businesses and “business decision makers” about what Central Florida can offer them.

It’s called, “Orlando. You Don’t Know the Half of it”.

The EDC believes if businesses outside of Central Florida knew more about the region, outside of the tourism and service industry, they would be more prone to relocate to the area.

Orlando’s Economic Develop[ment Commission will be spending $1.5 million per year on the campaign.

Be sure to watch their campaign video below:

6 COMMENTS

  1. Probably the best campaign Orlando has ever seen.  There is also a 60sec and 90sec version.  My favorite is the 60.  Now they need to continue it as a series with the same dialogue, but different visual examples.  There are really so many that could be used.

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