Rockaway PR, Marketin, and Events (Website) has just announced the hiring of Heather McPherson as their Director of New Business and Development for Central Florida.

McPherson’s role is essentially a consulting one, to generate new business leads and leverage her contacts gained while working as a food editor and journalist for the Orlando Sentinel. McPherson is also the former president of Food Journalists.

McPherson left the Sentinel in March, 2016 after 38 years with the paper.

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