Software company Esri (Website) has created a new searchable map, called Tapestry Segmentation, that combines census and marketing data to break down who lives where, and what kind of spending/living habits they have.
Typing ZIP Code 32803 into the map search option reveals that 37% of residents are what Esri calls “Emerald City” – mostly young, mobile, well educated people who like to rent in low density, urban neighborhoods. They are “politically liberal and donate to NPR and donate to PBS.”
13% of 32803 dwellers are labeled as “Metro Renters” – young individuals who are mobile, educated or still in school, who like to live alone or with a roommate in rented apartments or condos. According to Esri, “most of our income goes for rent, fashions, and the latest technology … we live close to our jobs so we can either walk to work or take a cab.”
By comparison, 32801 is comprised mostly of “Metro Renters”, 6% “Emerald City” and 8% Retirement Communities.
32789 in Winter Park was made up of 14% “Urban Chic” – well-educated, married couples, families and singles who live in the suburbs … professional and managerial positions in technical and legal occupations fund our exclusive, upscale, and sophisticated lifestyles.” Houses range from pre-war to new construction and two thirds own their own homes. Median Household Income in 32789 is $53,000 a year.
To try the map for yourself, click HERE.