The fresh-baked bread smell was the first to go, then the neon sign. Now it’s time for the building itself to disappear.

The formerly iconic I-4 facing bread factory closed years ago as a result of its parent company, Hostess, going bankrupt (for the final time).

The property has been purchased by Maudlin International Trucks.

The sign is currently part of the neon sign collection overseen by the Charles Hosmer Morse Museum in Winter Park.

Brendan O'Connor

Editor in Chief of Bungalower.com

Join the Conversation


Have something to say? Type it below. Holding back can give you pimples.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. As a kid, on wondering bicycle rides, I would see that sign and know what direction to head home,

  2. In flushing New York there was Wonder Bread bakery you could smell the bread on the way to work

  3. That delicious bread smell is forever ingrained in my olfactory memory. As children we’d always crack the windows when passing by. I continued the window cracking as an adult. Ahhhhhh…breathe deep.

  4. I was talking to them one day and they explained to me they made bread for many different companies. They would just adjust the different finishing techniques and change bags all computerized. I also miss the smell of the Orange juice factories….

  5. I’m grateful to the Morse for saving all these great neon signs from the landfill but they now get stored in a windowless building behind a barb wire topped fence. Wouldn’t it be great seeing them lit up on other roofs along I-4 as a historic neon sign trail. It would certainly add to the architectural character of our city and reminds us of a bit of our history. Let them light up the night sky again.

  6. The only good thing about driving on I-4 was seeing that sign, and smelling the bread. U0001f614

  7. no problem! (there’s a whole warehouse full of historic Orlando neon, we’re hoping to get a tour one day!)

  8. It would be great if someone could find a place of honor to hang the sign… somewhere in town. 🙁

  9. Aww, that used to be our favorite place to drive by when I was kid, before I ever even moved there

  10. You can see the sign if you ride Sunrail. Its laying in a parking lot between the Winter Park Station and the through girder bridge going over US 17