A small business incubator program in Oakland has taken an innovative approach of promoting not just one pop-up business, but doing it street-by-street instead. By creating pockets of pop-up retail Oakland’s PopupHood (Website) is promoting larger destinations with the power of transforming whole neighborhoods with fresh, more resilient, groups of start-ups.
Where would you like to see a pop-up retail ‘hood?
POPUPHOOD from Eva Kolenko on Vimeo.
Music by Oakland musicians, Beat Rock Music, Precipitate Records, Gummybear, and James + Evander
