By Brian Carlson (Website)

You can’t deny people are awesome. Who doesn’t like sitting down with good friends to ask them interesting, insightful, and funny questions? With that in mind, local photographer Brian Carlson, has introduced an ongoing photo and Q&A series called 11 Questions where he interviews Orlandoans he looks up to as well as people within the community that he’s always wanted to get to know. 


Julio Lima is one crazy dude. He’s passionate, creative, honest, and funny as all get out. Reading his Facebook updates keeps me entertained throughout the day. Julio is a big fan and advocate for the arts. The guy works hard and knows how to have a good time. His creative agency, Say it Loud!, is constantly churning out bold work. He was one of the easiest and most creative people I’ve ever photographed, open to crazy ideas and not afraid to ham it up for the camera. Oh yes, and his favorite color is orange. I’ll let him tell the rest.

1. Who do you look up to?

Richard Branson [Virgin] is one of those people I keep track of. He’s always in search of what’s next. He is fearless, speaks his mind, and lives life without any limitations. Bastard.

2. Do you have a favorite book?

Man, in all honesty I fucking hate reading. I just don’t have the patience. I can definitely say I haven’t read anything that has changed my life. I’m more of a film fanatic.

3. Favorite place to eat in Orlando?

I love all ethnic food, especially my Cuban food. I have too many to name just one. My top consistent favorites are: TerraMia, Thai House, Napasorn, Capital Grille, Yaya’s, Lola’s Sushi, and Viet Garden. [I’m] not specific about meals – I like to eat everything.

4. What gives you inspiration?

Fearless thinkers give me inspiration. For the obvious reasons.


5. If you had the chance to live in a different decade, what decade would you choose?

When were pirates around? Yeah, I can see being a pirate, but with many ports-of-call. Couldn’t stay out at sea with just dudes for too long.

6. What in your personal life has influenced you to choose your career?

I think I decided early on that I wasn’t cut out to wear a tie or shave everyday or work in a structured environment – doing math – so I was limited to something in the creative field or illegal activities. I started out wanting to be an architect, but I suck at math. Design and advertising seem to come naturally to me. Gotta work with your skillz, if you know what I mean.

7. How do you balance your personal and professional life?

It hasn’t been easy in an industry with very long hours. It was hell when my kids were younger, but at least they got to see what work ethic is. I learned the same from my parents. After 30 years, I have probably put in more working hours to last 3 lifetimes. The less I work the happier I am these days. Drinking tequila and playing golf as often as I can helps too.

8. Is there anything that you haven’t done yet that you feel compelled to achieve in the future? 

I would love to, and I’m working towards, turning the studio into a full time art gallery. I think art is extremely important for the mind and soul. I never feel comfortable just doing one thing. I need to stay active with lots of shit. I run an ad agency/design studio. I have the rental studio on the side, now I’m working on the art gallery part. Always thinking – thus my admiration for people like Richard Branson.

9. If you could mate two different species of animals what would they be?

Monkeys and pigs are are my favorite animals, but a filthy fat monkey just doesn’t sound…um, yeah, let’s let them be.


10. What are your other interests?

International culture, music, futbol and traveling. They all kinda go together. They open my horizons. Since I can’t travel as much as I would like I watch lots of foreign films.

11. What rejuvenates you?

Going to Art Basel. Working around creatives and interesting people. The outdoors [golf, beach, etc]. Tequila.

Have any questions for Julio? Make sure you leave them in the comments below and I’ll make sure he answers them.



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