The City of Orlando is looking to expand the Digital Billboard Exchange Pilot Program into a full-fledged program that would allow digital signage in the downtown core.
This program is meant, according to the City of Orlando, to reduce existing “sign clutter” in Downtown Orlando by replacing them with digital sign technologies. Static billboards will be reduced on major thoroughfares in the CRA and along the interstate. Incentives will be offered to remove billboards in pedestrian-oriented corridors, including Orlando’s Main Street districts.
This would also allow for animated projections of non-commercial messages and digital art.
All new signage will need to go through a review process with the City’s Appearance Review Board.
Scroll down to see the staff report, which includes a map of map of the proposed Billboard Exchange Program boundaries.
