“There is a hashtag popping up on Instagram encouraging retailers to up their window display game during the quarantine. Our showrooms may be closed but we still have the opportunity to communicate with our town via display.”– KRISTEN PAINTER, LAFAYETTE AND RUSHFORD
Painter scrounged together some materials she had in the shop and transformed her windows into a selfie opportunity and the response has been great. She’s been able to track passerby and their Instagram moments with the hashtag #windowchallenge2020 and she’d love to see other Orlando businesses do the same.
“We’d like to encourage other Orlando businesses to use their windows to brighten the quiet streets. We love our town and we are determined to make some magic, even if it’s out of chicken wire and glue.”
Lafayette and Rushford is located at 4876 New Broad Street [GMap].