Florida Citrus Sports (Website) has just announced that Cheez-It is the official title sponsor of the game formerly known as Camping World Bowl.
Cheez-It will have exclusive naming rights for all digital and social content, in-stadium programmin, and on-site activations at the game and other FCS events, including a new Cheez-It Bowl logo which you can see below.
This will be the 31st game in the series and the 20th time it was hosted in Orlando since it was moved to Central Florida in 2001. The 2019 event had a live audience of more than 4.7 million viewers and was the fourth most-watched game outside of the New Year’s Six. This year’s event will air on ESPN and will feature some of the top teams in the nation.
This move will kick-off a multi-year agreement between Florida Citrus Sports and Cheez-It.