Vintage clothing shop Etoile Boutique (Facebook | Website) in the Milk District has just been selected as one of ten nationwide recipients of the American Express Future of Shopping Small Grant Program.

The program was designed to support small business retail stores that work with new approaches to traditional business strategies and those that are looking to try new techniques. Etoile’s owner, Falon Quilen, will be using the $10,000 grant to invest in new technology and revamping her stockroom with a new shipping station and other improvements to accommodate in and out-of-state customers with a new personal shopping program.

Etoile pivoted to online sales during the pandemic and has been selling via their Instagram Stories.

Etoile Boutique is located at 2424 E. Robinson Street [GMap].

Brendan O'Connor

Editor in Chief of

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