Lewis Lin, the owner of Susuru (Instagram) and Jade Sushi and New Asian (Instagram), will be opening a new restaurant on East Colonial sometime in the winter of 2021.
Susuru, which is the Japanese word for the slurping noise people make when they eat ramen, is a popular restaurant out by Disney Springs in Lake Buena Vista. So popular in fact that Lin announced in January 2021 that he would be opening a new food stall in the under-construction Church Street Food Hall in the historic Bumby Arcade Building at 128 W. Church Street [GMap] called Susuru Yatai.
Susuru JuJu, with juju referring to the Japanese word for the sizzling sound that meat makes on the grill, will be operated out of a Showa-era style restaurant just like the original Susuru with enamel signs, retro advertising posters, and shelves filled with old toys and trinkets, as well as Japanesse music throughout.
“We want to bring a sense of izakaya where people can relax, enjoy unique Japanese drinks and food, and feel as if they’ve stumbled into the nostalgic Showa era of Japan,”
– LIN LEWIS, OWNER
According to a prepared release, Susuru JuJu will also draw inspiration from tachinomiya, or “standing bars,” and yokocho, meaning “alleyways off to the side of a Main Street” in Japanese. These eateries are usually found close to major commuter rail stations and are known for their lively environment for mingling, imbibing, and eating; Tachinomiya is the perfect place to visit whether it be to end a day or to warm up for an evening out.
The kitchen will focus on small shareable plates including binchotan grilled Yakitori, Kushiyaki, Yakizakana, and A5 Wagyu. Special noodle items like Tsukumen can be expected on the menu alongside a new ‘Kappou Bar’ featuring Aburi-style dishes, sashimi, seasonal grilled fish, and other seafood.
An exact location has not been made public at this time.
