The man behind Orlando’s first bike share program, Juice Bikes, is co-launching a new project that he hopes will connect outdoor markets to online customers.

Flex Markets (Instagram | Website) is a new start-up led by co-founders Peter “I started Juice Bikes” Martinez and Danny Godfrey that will let market vendors sell online while they’re also working outdoor events.

“You’ll be able to shop the market via your phone. Our mission is to support local economies by increasing opportunities for people to exchange goods, rent assets, and buy from outdoor markets.”


Flex Markets will focus on 21 categories of vendors to sell via their platform including agricultural and horticultural products, home goods, clothing, art and books, and more. They are currently scouting for locations around Central Florida to host their new hybrid markets before settling on a permanent location in the near future.

Their first scheduled market will take place on August 27 and 28 from 7 a.m.-2 p.m. at the Orange County Technical College in Winter Park and will feature giveaways on both days, including prizes like a 43-inch Smart TV and Amazon Echo Dots.

Online shoppers can visit to shop the inventories of participating vendors and will receive same-day, contact-free delivery within Orange County or next-day delivery anywhere else in Metro Orlando.

Vendors can pay a $35 fee to set up at the event.

Brendan O'Connor

Editor in Chief of

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