Freehand Goods specializes in 100% American-made goods and showcases merch from across the country alongside their own designs and handmade pieces.
The local brand’s new shop location will be in the former home of El Vic’s Kitchen at 2445 Edgewater Drive [GMap] in College Park and measures in at just over 2,000 SF. The store will be divided into three separate spaces, including a large production and shipping warehouse at the rear of the building where the previous kitchen was, a small retail storefront for all of their handmade goods, and an outdoor patio for sidewalk sales, pop-up events, and seating. The back production space will allow Freehand’s leather, grooming, and candle production to scale up while also giving them the space to ship out their online and wholesale orders.
The new store will be a mix of shopping and in-person leather workshops along with a Florida craft beer and wine program to supplement the first two activities. At their Hourglass location, they have always offered beers to-go but with their expansion to College Park, they hope to offer on-premise consumption to enjoy during workshops, while shopping around the store, or at the six-seat bar top. The “sip and shop” model is a core part of their business model at their newly opened concept, The Neighbors, which is a partnership with John Rife, owner of East End Market.
The last day to shop at the Curry Ford location will be Christmas Eve but the team shared that they are hopeful to have the new College Park store open by their six-year anniversary on February 1, 2023. Their East End Market storefront will continue to remain open.