The college football event
This year, fans and conference athletes will have the chance to spend the night before the games in Cheez-It-flavored hotel rooms, that will be decked out in the company’s red and yellow branding.
“For years we’ve created absurdly satisfying game day experiences for fans, but this year we’re bringing the over-the-top excitement only Cheez-It can give directly to players,” said Erin Storm, brand senior director for Cheez-It. “By offering the cheeziest players the full Cheez-It experience via our first-ever NIL deal, we hope to take team spirit to the next level and give them a one-of-a-kind stay before a one-of-a-kind matchup.”
Hilton Orlando will be the hotel partner for the rooms. Fans can also get the chance to spend the night inside Camping World Stadium in a pop-up version of the themed hotel rooms, that will be installed on the green. The prize package comes with the opportunity to watch the Cheez-It Bowl game from the Cheez-It “Feelin’ the Cheeziest” on-field suites in the endzone.
“We are excited to offer select fans the once-in-a-lifetime opportunity to spend the night in Camping World Stadium before game day, a place that has hosted so many meaningful Cheez-It moments,” said Storm. “Lucky fans will experience the Cheez-It Bowl magic from the moment they wake up – ensuring they’re ready to bring next-level game day energy right from the endzone.”
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