The City of Orlando and Visit Orlando will once again bring back their collaborative #407Day initiative to encourage people to support local businesses and share what they love about the region.

This year, #407Day will take place on Friday, April 7, and residents are encouraged to celebrate their hometown pride by shopping at and supporting their favorite local area businesses. This now annual campaign, inspired by the area’s longtime area code, encourages residents to support their favorite restaurants, bars, shops, boutiques, services, and other locally-owned businesses by sharing posts and photos on social media channels using the hashtag #407Day during their visit.

“I am proud to be a resident of our vibrant and inclusive community. I love to showcase what I love about Orlando all the time, whether on social media or visiting our unique Orlando spaces, places and people. And of course, that includes our small businesses, which I think make our community a better place to live.


Our editor, Brendan O’Connor, took some time last week to sit down with Mayor Dyer to discuss the initiative on our weekly radio show, “Bungalower and The Bus,” on Real Radio 104.1 FM and you can hear the entire interview below, on our Instagram.

The celebration also includes some more formal programming and micro-events throughout the day, including:

  • Discover Downtown 407 Sale – Discover Downtown, an information/retail hub for all that is local, is hosting a massive sale with a $4.07 off special 407 shirts and ball caps both in-store and online with the code “407DAY.” The sale runs all week and ends when the shop closes Friday evening at 5 p.m.
  • Visit Orlando Mural Reveal – Visit Orlando, City of Orlando, Downtown Development Board/Community Redevelopment Agency (DDB/CRA), Orange County Government, and Orlando Economic Partnership will unveil a new mural in downtown Orlando at 10:30 a.m. at 30 S. Orange Avenue [GMap]. The event will feature a reading of an original #407Day poem by Orlando’s Poet Laureate, Shawn Welcome. Click HERE for more information on the mural.
  • 407 Day Game Night – The City of Orlando and the DDB will host a family game night in Lake Eola Park, in partnership with COX Media Group. The event will feature games, food, and fun for everyone, including DJs, food trucks, inflatables, and giant lawn games.

Click HERE for more information.

Leave a comment

Have something to say? Type it below. Holding back can give you pimples.

This site uses Akismet to reduce spam. Learn how your comment data is processed.