Publix has signed on as the first back-of-kit sponsor for Orlando Pride.
The announcement was made on Thursday, August 29. The move comes not as a giant surprise, given the warm relationship between the two brands, which has been in place since Pride launched in 2016. In fact Orlando Pride was the first woman’s professional team in the Lakeland-based grocery giant’s sponsorship portfolio.
The longtime presenting partner of the Mane Street Plaza, the pre-game fan zone held before each Pride and Orlando City SC match, Publix will also have an elevated presence for Pride fans ahead of matches and to-be-announced player appearances at local Publix locations.
Publix joins front-of-kit partner Orlando Health and sleeve partner Heart of Florida United Way, all with their logos prominently featured on the Pride’s Phoenix and Citrus kits.
Fans had their first opportunity to see the newly-adorned kits on the field on Sunday, September 1, when the Pride welcomed NJ/NY Gotham FC to Inter&Co Stadium.
