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A CMO Panel: What Makes a Successful Marketing Team in 2020

February 6 @ 5:30 pm - 8:00 pm

Join AMA Orlando for our 3rd annual CMO panel event as we discuss what makes successful marketing team in 2020.

The increasingly digital landscape is disrupting marketing in a significant way, and today’s marketing team is changing constantly to meet new demands. The once-trusted partnership between marketers and agencies has come under pressure and is now dominated by fee and scope reductions, transparency concerns and the rise of brands taking functions in-house. At the same time, a growing number of people are doing side gigs to supplement full-time jobs; according to Forbes, six-figure freelancing is on the rise. How does today’s marketing executive build an effective team of marketers, freelancers, creatives and agency partners? With the rapid change and evolution of media, technology and marketing automation tools, what kinds of talent and skills do marketing leaders need to build an effective team? Join us for a discussion on the future of the marketing team and what it takes to build a marketing team in 2020.

Currently confirmed speakers:

  • Andrea Von Utter: Vice President, Marketing at Miller’s Ale House
  • Kate Henry: Vice President, Marketing & Strategic Communications at Seminole State College of Florida
  • Caswell Huff, VP of Field Marketing at Spectrum Reach
  • Moderator: Vicki Brakl, Senior Vice President, Marketing at MNI Targeted Media

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Schedule of events:

5:30 pm – Doors open

5:30-6:25 pm – Drinks and networking

6:25-6:30 pm – Welcome remarks from AMA president

6:30- 7:15 pm– Program

7:15- 7:30 pm – Q&A

7:30 pm – Closing remarks / raffle giveaway

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Thank you to our sponsors: MNI Media & Scoppechio

Details

Date:
February 6
Time:
5:30 pm - 8:00 pm
Event Category:
Website:
https://www.eventbrite.com/e/a-cmo-panel-what-makes-a-successful-marketing-team-in-2020-tickets-88933032093

Venue

Orlando Economic Partnership
301 East Pine Street, #900
Orlando, FL 32801 United States

Organizer

AMA-Orlando