A small business incubator program in Oakland has taken an innovative approach of promoting not just one pop-up business, but doing it street-by-street instead. By creating pockets of pop-up retail Oakland’s PopupHood (Website) is promoting larger destinations with the power of transforming whole neighborhoods with fresh, more resilient, groups of start-ups.

Where would you like to see a pop-up retail ‘hood?

 

POPUPHOOD from Eva Kolenko on Vimeo.

Music by Oakland musicians, Beat Rock Music, Precipitate Records, Gummybear, and James + Evander

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