French tire manufacturer, Michelin, will bring its popular series of restaurant guides to Florida for the first time.
Visit Florida announced earlier today that it had succeeded in convincing the guide series to come to the state – or rather, to the Tampa, Orlando, and Miami metro areas, to review our local scene.
Michelin launched the restaurant guide in the 1880s to help incentivize people to drive more and wear out their tires while having fun, and until recently, was mostly available only in Europe.
It’s unclear as to when local restaurants can start expecting Michelin Guide reviewers to stop by their establishments but the new Florida guides are expected as early as spring 2022.
It will be very interesting to see if they choose any restaurants in the greater Orlando area. I’ve only ever dined in one Michelin restaurant (Melisse in Santa Monica) and nothing that I’ve ever been in here, comes close to comparing.