Visit Orlando and the Orlando Economic Partnership will unveil a new mural in downtown Orlando on April 7 at 10:30 a.m. to kick off this year’s #407Day programming.

The mural, which was designed by local creator Clark Orr (of Hellcats USA fame), and painted by muralist Kristi Burke, is part of the new “Unbelievably Real” brand initiative put forth by Visit Orlando and Orlando Economic Partnership last year. We told you about that new branding campaign HERE, which included the announcement that a similar mural would be installed in Brooklyn.


The #407Day celebration, inspired by Orlando’s longtime area code, has evolved through the years to encourage residents to support and celebrate their favorite local businesses by sharing posts and photos on their social media channels using #407Day.

The new mural will be unveiled at 10:30 a.m. Friday, April 7, at the corner of Pine Street and Orange Avenue.

Brendan O'Connor

Editor in Chief of

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