The new name of the former Amway Center is expected to be announced sometime next week, according to a recent press release issued by Orlando Magic earlier today.

The Downtown Orlando Arena has been known as the Amway Center since it first opened in 2010, but the Magic has been shopping for new naming partners for the better part of a year. The Amway’s naming rights were originally inked for $40 million for a 10-year deal but that obviously ran its course.

At the time of this post, all Amway signage had been removed from the face of the arena and an announcement on the new naming rights partner is expected very soon. Amway is expected to continue on as a team sponsor.

The Magic recently announced that it had picked a development team to drive the long-awaited Sports and Entertainment District development forward, just across the street from the arena. The $500 million project is expected to break ground in 2024.

Brendan O'Connor

Editor in Chief of

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