SoDo Main Street has just announced the launch of a new series that will activate local businesses in the district with performing arts and live music performances.
The program is paid for through the United Arts Community Vibrancy Grant Program, funded by the Ginsburg Family Foundation, and is a place-based pilot program that engages local performing artists to enliven public spaces in Lake, Orange, Osceola, and Seminole counties.
“Since March 2022, SoDo District businesses and the larger SoDo community have experienced ongoing difficulties due to a critical project aimed at improving water and utility infrastructure in the area. Initially expected to take just ten months the project has actually been extended to two years. SoDo’s business community has experienced tremendous hardship, exacerbated by economic challenges, resulting in shutterings, commercial space turnover, and vacancies.”
– MISTY HEATH, EXECUTIVE DIRECTOR, SODO DISTRICT
SoDo will activate businesses by paying for musicians or artists to set up at a local business in the district and guests will also receive “small acts of kindness,” like a free cup of coffee, a dessert, or a cocktail when they come out to enjoy the artists.
A schedule of the performances and featured businesses will be announced soon on SoDo’s social media, but the first event is scheduled for 4-6:30 p.m. March 20 at Foxtail Coffee near Orlando Health, featuring music by Griffin Sinclair.
