United Arts of Central Florida (Website), arguably the largest funding source for Central Florida arts organizations, has just rebranded its in-house magazine.
Orlando Arts magazine has been published bi-monthly by United Arts for the past 25 years. Their latest Season Preview issue, allegedly their largest issue yet, featured a complete brand refresh, under the new name Artistry.
The new name comes on the heels of a complete re-brand for United Arts as well, which launched a much sexier website and user experience. Check it out for yourself at the link above. The organization also moved its headquarters out of a Maitland office park and into the popular bungalow neighborhood of College Park on Edgewater Drive.
According to the editor Cindy Bowman LaFronz, the magazine commissioned five local artists to create special installations using previous magazine covers, which will be displayed at the magazine’s upcoming anniversary party.
